GameStop NFT Marketplace: bringing NFT gaming collections to players with Immutable X
Earlier this year, GameStop announced it was building its first Non-Fungible Token (NFT) marketplace on Ethereum. As a strategic partner, Immutable X has been chosen to integrate its Ethereum Layer 2 protocol marketplace and work closely with GameStop’s teams to bring the next generation of gaming NFT projects to GameStop customers, creating significant opportunities for participation and liquidity for all players.
At Immutable X, our core belief is to bring true digital ownership to users. Our Layer 2 protocol is built with StarkWare’s cutting-edge zk rollup technology. Thus, by integrating into the trading platform, we can bring players access to millions of low-cost and carbon neutral in-game assets that can easily be bought and sold with gas-free and near-instant transactions — while not compromising the players’ digital assets' safety by directly inheriting Ethereum’s battle-tested security.
Fundamentally, Immutable X is integrating its global order book into the GameStop NFT marketplace, bringing existing and future projects on Immutable X Layer 2 to GameStop, including Gods Unchained (one of the top-3 largest games on the blockchain by players), Guild of Guardians (a leading blockchain mobile RPG), Ember Sword, Playco, TikTok, Planet Quest, ESL Gaming, GreenPark Sports, Illuvium and many more. GameStop and Immutable X are also using the $100m combined grant program to bring the next generation of NFT games to GameStop on Immutable X. While GameStop’s marketplace will also collaborate with other technologies to enhance its offerings (such as other NFT protocols and wallet providers), Immutable X is a foundational piece of the marketplace’s technology and GameStop’s strategy.
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- Why is this partnership important?
GameStop has a vision of bringing Power to the Players, and bringing the next generation of NFT gaming and digital ownership to its community. Immutable X, a leading L2 scaling solution, has some of the largest NFT games in the world building on it, as well as a global order book that unlocks millions of existing NFTs to users. This content, as well as gas-free and carbon neutral trading, made Immutable X an ideal partner for GameStop! GameStop and Immutable X are also using their combined presence in traditional and blockchain gaming to secure the next generation of web3 games and NFT content, by creating a combined development grant program
- Will trades happening in the GameStop NFT Marketplace count towards IMX token staking calculations?
Thanks to Immutable X’s global orderbook, IMX token staking calculations incorporate all trades on Immutable X, no matter which marketplace they occur on
- Will all Immutable X content be available in the GameStop marketplace?
When Immutable X is first integrated, selected Immutable X collections will be curated on the marketplace, so that GameStop’s traditional gaming audience can see premium NFT gaming content. After launch, the teams will work to expand the range of Immutable X content. It is important to note that even at launch with curated content, the global orderbook will still be used to maximize liquidity for Immutable X customers